DIESEL EDM FESTIVAL DESIGN BOARD

[Fictional Project]

Diesel is hosting an EDM festival in Barcelona. They want a design direction and structure for a :30 commercial for the concert. The festival will be held at a popular club and will feature tons of popular EDM acts, lots of glow sticks and Red Bull and Vodkas. The spot should reflect the Diesel brand.

I love what Diesel does for its brand. Passionate, creative, brave, trendy, anti-conform, a bit of rebel really. I've incorporate its strong brand colour and brand voice into this Festival commercial promo, to create a feeling that you can express yourself and be a part of this community.