[Intro]

Today’s cities,

have populations...

they were not designed to support.

And this causes...

Grid-lock on the roads.

...

A lack of affordable housing.

...

And, high energy costs.

...

At IBM,

we’re good at solving problems.

So we came up with a solution.

Imagine...

Traffic lights that talk to cars and buses to optimize traffic.

Multi-use buildings designed to keep housing affordable.

An on-demand-grid intelligently providing power only when needed.

We’re working towards...

a safer, more efficient, more connected city.

A smarter city.

[End]

IBM SMART CITY

[Fictional Project]

IBM has been working on a concept called a SmartCity and would like to unveil it to the world. SmartCity is still under development, so instead of showing very specific things, we’d like to showcase some of the broader ideas encompassed by the project: Less traffic, affordable housing, lower energy costs.

My role is to board out the whole :30 spot, using some awesome looking assets created by artist Brian Gossett for this project. Check his work at Brian Michael Gossett.

Script
Today’s cities have populations they were not designed to support.
And this causes:
Grid-lock on the roads.
A lack of affordable housing.
And, high energy costs.
At IBM, we’re good at solving problems. So we came up with a solution.
Imagine...
Traffic lights that talk to cars and buses to optimize traffic.
Multi-use buildings designed to keep housing affordable.
An on-demand-grid intelligently providing power only when needed.
We’re working towards a safer, more efficient, more connected city.
A smarter city.
Intrigued? Find out more at IBM.com/smartcity.

IBM Smart City

IBM SMART CITY

[Fictional Project]